Bringing your vision to life ✏️
Web Design is more than just look and feel. Of course, you want your website to look good.
Whether you are designing a new website or just updating an existing site, you should consider the behaviours of your audience and their user journey. After all, they will be the users navigating around.
Your website will become a tangible asset of your brand and should therefore reflect any other branding material. It should also provide a logical user journey, that helps your audience get the information they are searching for with ease.
For this reason, before we begin creating any designs, we will sit down and discuss your design requirements to gain a deeper understanding of your audience and their online habits and buying decisions. This allows us to make informed decisions during the design process and create mockups and wireframes that encourage conversion – whether that’s selling more products on an e-commerce site or enticing downloads on a brochure site.
Each page will be thought out carefully to consider its purpose and ensure it delivers a streamlined user experience. We design with a wider mindset, we consider the need for content on a page from an SEO perspective to conversion rate optimisation (CRO) and the use of call to actions and what the text should say within them to entice a user to convert.
Users are more likely to engage with rich and engaging formats, therefore we also consider the use of imagery and videos in our wireframes. Professional photography can help make a website look professional and visually appealing for users.
We consult and advise at every stage of the design process and will work with you to ensure you are happy with the final set of designs before proceeding with any web development. Either way, you will end up with a website that attracts users, while delivering a good online experience that delivers user needs.
We would highly recommend Pixel & Pen if you need any development work completing - Sam's knowledge and flexibility has helped us achieve much more than we initially thought possible, and all within budget.
Check out our other projects 👇
Design & Build Wordpress
Pixel & Pen delivered a full rebuild and design migrating the salon’s booking functionality. Their existing site consisted of two pages, so we worked with them to develop a fully functional website that served a purpose to their customers with a design that reflects their professionalism.